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By Trevor Kerton

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Dynamic URLs Several pages in e-commerce and other functional sites are generated dynamically and have? or & sign in their dynamic URLs. These signs separate the CGI variables. While Google will crawl these pages, many other engines will not. One inconvenient solution is to develop static equivalent of the 31 dynamic pages and have them on your site. Another way to avoid such dynamic URLs is to rewrite these URLs using a syntax that is accepted by the crawler and also understood as equivalent to the dynamic URL by the application server.

A web page that is built using frames is actually a combination of content from separate “pages” that have been blended into a single page through a 32 ‘frameset’ instruction page. The frameset page does not have any content or links that would have promoted spidering. The frameset page could block the spider’s movement. The workaround is by placing a summary of the page content and relevant description in the frameset page and also by placing a link to the home page on it. Tables When you use tables on the key pages and if some columns have descriptions while others have numbers, it is possible that this may push your keywords down the page.

Thus the correct strategy is to 33 avoid link spamming and not get carried away by what seems to be too simple a solution. 34 Conclusion If you’re looking for some simple things that you can do to increase the position of your sites rank in the search engines or directories, this section will give you some hard hitting and simple tips that you can put into action right away. What Should You Do Now? It is worth cataloging the basic principles to be enforced to increase website traffic and search engine rankings.

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Advanced SEO Techniques by Trevor Kerton

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