By Carla Rice
In a tradition the place attractiveness is forex, women’s our bodies are usually perceived as measures of price and value. the hunt for visibility and self-acceptance will be daunting, specifically for these at the cultural margins of “beauty.”
Becoming Women bargains a considerate exam of the hunt for id in an image-oriented global. That seek is informed during the stories of a bunch of ladies who got here of age within the wake of moment and 3rd wave feminism, that includes voices from marginalized and misrepresented groups.
Carla Rice pairs renowned imagery with own narratives to reveal the “culture of contradiction” the place raises in person physique recognition were matched by means of much more restrictive female photograph beliefs and norms. With insider insights from the Dove crusade for genuine attractiveness, Rice exposes the wonder industry’s colonization of women’s our bodies, and examines why “the attractiveness fantasy” has but to be resolved.
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Additional info for Becoming Women: The Embodied Self in Image Culture
In a consumerist visual society, research participants dealt with the disparity between their differences and ideals of desirability by imagining their “best possible” body and self. Messages in contemporary beauty industries echo women’s efforts to close the gap between their body differences and ideals of desirability by aspiring to their best body. This sophisticated self-making strategy has also become a marketing strategy since it pulls diverse audiences into image-related concerns and, thereby, into consumerism.
The theory helps to illuminate why people with anomalous bodies and those seen as racially distinct are often viewed as frightening and other: people want to banish what is unfamiliar because it disturbs their identities and selves. Since no one’s sense of self is ever completely settled or secure, the abject continues to haunt our consciousness by making us vigilant against anything that might jeopardize the boundaries of our being. Kristeva’s theory offers important insight into why people reject the unfamiliar.
These recent theoretical shifts are important because they recognize the roles of physicality, process, unpredictability, and creativity in understanding the human body and embodiment. Re-visioning Development as Becoming Body becoming theories do more than challenge taken-for-granted ideas about bodies. They contribute to our understanding of selves by disputing the conventional story of human psychological change. Introductionâ•…23 There is a long history of psychological theorizing about human (mostly male) development and a shorter history of feminist theorizing about female development.
Becoming Women: The Embodied Self in Image Culture by Carla Rice