By Larry Cole PhD
Addresses the transforming into open air pressures from expanding govt rules, environmental matters, and burgeoning public curiosity in animal-rights matters that agriculture is at the moment dealing with.
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Additional resources for Communication in Poultry Grower Relations: A Blueprint to Success
Measuring the Grower-Relations Vision Statement increases the efficiency and productivity of the company. 29 Creating a GrowerRelations Corporate Culture To get where you want to go, you must know where you are going. T he process of improving the working relatjonship begins with knowing the grower-relations corporate culture you want to create. ” The answer lies in the specific behaviors that constitute the working relationship. These behaviors are based on values or characteristics considered important for the working relationship.
Communication in Poultry Grower Relationa Larry Cole Copyright 0 2000 Iowa State University Press 3 Bird’s-Eye View The Grower-Relations Vision Statement identifies the values that guide the company-grower working relationship. Three examples of a Grower-Relations Vision Statement illustrate three different approaches. Walking the talk of the vision statement, or converting words into actions, is the next step. Measuring the Grower-Relations Vision Statement increases the efficiency and productivity of the company.
1. The senior managers are on the top of the pyramid, while front-line employees are on the bottom, working with the growers. Psychologically, the person in the top position is considered to be most important, whereas those on the bottom are the least important. But that is contrary to the point I’ve been discussing about the field service representative being the window through which both the company and the grower see each other. This organizational alignment speaks to another very important issue: Top-down change produces bottom-up commitment.
Communication in Poultry Grower Relations: A Blueprint to Success by Larry Cole PhD