By Beng-Huat Chua
Difficult and modern, this choice of essays examines the approaches that have reworked underdeveloped international locations into full-blown customer societies. that includes participants from those essays provide the 1st specified research of consumerism inside of East and South-East Asia and comprise case reviews from Malaysia, Hong Kong, Indonesia, Singapore and Japan.
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Additional info for Consumption in Asia: Lifestyle and Identities (The New Rich in Asia)
Cultural Reproduction, London: Routledge. Horkheimer, Max and Theodore Adorno (1972) The Dialectics of Enlightenment, Boston: Herder and Herder. Consuming Asians 33 Huntington, Samuel P. ’ Foreign Affairs 72: 22–49. Iwabuchi, Koichi (1994) ‘Return to Asia: Japan in the Global Audio-visual Market’, Sojourn 9:226–45. Jackson, Peter (1993) ‘Towards a Cultural Politics of Consumption’ in Jon Bird et al. (eds) Mapping the Future: Local Cultures, Global Change, London: Routledge, pp. 207–28. Krishnan, Sanjay, Sharaad Kuttan, Lee Weng Choy, Leon Perera and Jimmy Yap (eds) (1996) Looking for Culture, Singapore: Artres Design and Communications.
The chapters The chapters in this collection may be placed within the discursive space delineated by the interaction of the conceptual developments in the study of consumption and the three features of the public discourse on consumption prevailing to different degrees in various countries in Asia. The outline of this discursive space and the location of the chapters may be marked in the following manner. First, it should be apparent that the discourse on consumption in the countries of East and Southeast Asia is still very much tied to issues of their respective political economies.
Without concerns for ‘big’ ticket items like a house and unburdened with familial concerns, one can freely spend on oneself. The body thus emerges as the primary locus of consumption, with body adornment its primary modality. Consumption patterns of youth are thus highly visible and make an easy target for criticisms. There is a tendency to criticise youth for excesses in their ‘yuppy’ lifestyles; togged out in ‘designer’ or ‘branded’ clothes and accessories and spending time and money in discos and expensive foreign restaurants, a condition only aggravated by stints of living and studying in foreign lands in the case of returned students.
Consumption in Asia: Lifestyle and Identities (The New Rich in Asia) by Beng-Huat Chua