Download Doing Business Successfully in China by Mona Chung (Auth.) PDF

By Mona Chung (Auth.)

ISBN-10: 1843345498

ISBN-13: 9781843345497

Regardless of the overpowering value of the chinese language financial system to the good fortune of Western economies, there has but to be an exam of why Western businesses have had problems in doing enterprise with the chinese language. an important barrier that businesses have hassle to beat is the powerful conversation with their chinese language counter elements. This significant obstacle is attributable to no realizing of the cultural variations among the chinese language and Western company cultures. This e-book bargains the answer to this challenge: the bi-cultural personnel.

  • The first publication provided through a real bi-cultural advisor and researcher who has intensity wisdom within the figuring out of either the Australian and chinese language markets, tradition and extra importantly the behavioural trend of individuals from either side of the businesses
  • Provides a unconditionally new point of view for company managers and marketers to determine easy methods to stay away from a similar destiny as has befallen such a lot of failed enterprises
  • The new standpoint is to focus on the recognition of cultural changes because the concentration for devising and enforcing profitable strategy

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Extra info for Doing Business Successfully in China

Example text

It was clear to the organisation that investments in China could not be short term. 4. It was recognised that the focus of the operation should be shifted from production to marketing, but before this objective could be achieved a cross-cultural management structure was needed. Changing goals At this stage, communication continues to play an important role in the process. Until 2000, when Shanghai Foster’s became fully owned by Foster’s Group, OA1 and OB1 existed in parallel with the new goal. Although Foster’s Shanghai was a Foster’s Group foreign subsidiary in Shanghai by 2006, it could not operate in a vacuum.

Very soon the consultant established that the real objective of Honglin (objective A1) was not really a joint venture but simply to obtain more orders through the relationship. China Corp decided this was within its workable range as long as Honglin would enter a joint venture. The rationale of a joint venture at that point was to ensure Honglin made the commitment to a joint working relationship rather than simply trying to obtain extra orders at all costs. It took Honglin some time to decide whether it really wanted the joint venture.

Decisions cannot be seen to be made by a specific person because of the collective culture; on the other hand, the person with the highest status or power to make decisions wants such status or power to be confirmed. This is a difficult equation for Westerners to understand because they want to be clear who makes the decision. The fact that a collective as well as an individual makes the decisions is an oxymoron to them. The highest-level leaders make decisions, but it must be seen as a collective decisionmaking process.

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Doing Business Successfully in China by Mona Chung (Auth.)


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