Download Marketing Death: Culture and the Making of a Life Insurance by Cheris Shun-ching Chan PDF

By Cheris Shun-ching Chan

ISBN-10: 0199875219

ISBN-13: 9780199875214

How do businesses promote existence coverage in a rustic the place loss of life is a taboo topic? In Marketing Death, Cheris S.C. Chan explores either how and why the existence coverage has controlled to emerge in China, a rustic with an entrenched cultural stigma opposed to the very subject of loss of life. Drawing on vast ethnographic fieldwork and fascinating with present scholarship, Chan explores the tactics and micro-politics during which overseas and household businesses have negotiated neighborhood cultural resistance and created a industry regardless of it. In doing so, she asks higher questions about how diverse societies view and cost lifestyles and demise, what's intended by way of "cultural values," how they have interaction with a collection of fragmented cultural instruments to compellingly set up individuals' sensible day-by-day lives, and the way the industry is motivated by way of them. Chan tells a narrative not only of the emergence of the chinese language lifestyles assurance undefined, yet of the dynamic relationships among tradition and markets, neighborhood norms and international affects in a single of the world's fastest-growing economies.

Marketing Death is the 1st e-book to provide a sociological research of the emergence of a lifestyles assurance marketplace open air of a ecu or American context. via in-depth research of the growth of an whose specified "product" - playing on one's personal surprising dying - has regularly met with a degree of resistance, yet by no means extra so than in China, Chan presents a brand new lens for figuring out how sleek capitalist organizations are subtle to areas with disparate cultural traditions.

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Extra info for Marketing Death: Culture and the Making of a Life Insurance Market in China

Sample text

11 The Chinese’s fervor for new economic activities, of course, was not limited to the stock market. Lyn Jeffery’s (2001) study of direct selling illustrates the same degree of enthusiastic reception to this new form of marketing. In fact, the reception to direct selling was so feverish that some people got cheated out of money, pushing the government to outlaw this marketing approach in March 1998. Perhaps the extent of the urban Chinese’s openness to a new way of life is best illustrated by their daring adoption of a new money management practice.

From 1979 to 1991, the state-run PICC resumed operations. The insurance business was closed to foreign firms, and PICC practically monopolized the business. Beginning in 1992, an entirely new scenario emerged. New ideas and practices were brought in by the American-owned AIA. New private domestic insurers emerged, and a number of Sino-foreign joint ventures appeared. The Revival of Domestic Insurance As part of its market reforms, the PRC government enthusiastically promoted the reestablishment of commercial insurance.

The Maoist state has, to a certain extent, successfully weakened kinbased mutual support for contingencies in urban China through its generous medical and pension plans for all state employees (Davis 1993). However, some traditional cultural practices were held in check but not eliminated. Family continued to be central to people’s lives, and membership of a family continued to define who a person was (Evans 1997; Whyte and Parish 1984; Stacey 1983). Is China an Inviting Place for Life Insurance?

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Marketing Death: Culture and the Making of a Life Insurance Market in China by Cheris Shun-ching Chan


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