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S. programming. Feldthusen argues that "commercial television serves the function of providing unchallenging, and in that sense relaxing, background entertainment," meaning that it is not conducive to the achievement of cultural and public service goals. s. cultural penetration of Canada is indeed part of a worldwide phenomenon. " Feldthusen pessimistically concludes that "commercial television is the source of our cultural problems, not a vehicle for solving them. " He ultimately recommends the separation of regulation for commercial and public service television to achieve the appropriate goals of cultural protection.

9 The Saddledome is now the "home" of the Calgary Flames, and is served (at Stampede Station) by the city's new LRT, a fully automated, spanking clean rapid transit system built in anticipation of the Olympics. A sign at the station notes the date of next year's Stampede and invites the public addressed in the southern American vernacular as "Y'all" - to come. Similarly, McMahon Stadium was built on the grounds of the University of Calgary and has since become a campus facility. And the Olympic Plaza, where medals were awarded, was built next to city hall.

A more intriguing aspect of MacAloon's model — for Canadians, at least — is his contention that this cultural exchange is exactly reversed on the other side of the border. Traditional values of local community autonomy and plurality, he argues, lead Americans to want a weak federal state. But that objective is put beyond reach by the requirements of the superpower role, as well as the realities of a complex economy and established, bureaucradcally enforced commitments to social justice and equality.