By Clifford Nass, Corina Yen
ISBN-10: 1617230014
ISBN-13: 9781617230011
Counterintuitive insights approximately construction winning relationships- in keeping with study into human-computer interplay.
Books like Predictably Irrational and Sway have revolutionized how we view human habit. Now, Stanford professor Clifford Nass has stumbled on a collection of principles for potent human relationships, drawn from an not likely resource: his examine of our interactions with computers.
in response to his many years of study, Nass demonstrates that-although we'd deny it-we deal with desktops and different units like humans: we empathize with them, argue with them, shape bonds with them. We even deceive them to guard their feelings.
This primary revelation has ended in groundbreaking learn on how humans should still behave with each other. Nass's study exhibits that: * blending feedback and compliment is a wildly useless approach to evaluation
* Flattery works-even while the recipient is aware it's fake
* Introverts and extroverts are each one most sensible at promoting to at least one in their own
Nass's discoveries offer not anything lower than a brand new blueprint for winning human relationships.
From Publishers Weekly
Nass, a Stanford researcher, has the interesting and enviable task of acting study into human interactions with expertise. query: Why did BMW obtain such a lot of proceedings approximately its navigation process from male German drivers? resolution: German males refused to take instructions from a girl (the approach had a feminine voice). to determine if distress really loves corporation, Nass paired chuffed and unhappy drivers with chuffed and unhappy digital passengers, discovering that depressing drivers hottest to be paired with depressing passengers (albeit virtual), and visa versa. the implications are frequently exciting, but if it involves discussing their implications, Nass falters. His experimental anecdotes finish with a "Results and Implications" appendix, and his findings frequently sound as banal because the platitudes he's trying to try out. the writer is at his such a lot compelling whilst describing technology's human disasters on the market, resembling the dying of the despised Microsoft "Clippy," whose obvious stupidity and shortage of empathy doomed him as an software (killing advertising plans to show him right into a cherished Mickey Mouse-like character). Moments like those make Nass's exam a fascinating compendium of technological fake pas. (Sept.) (c)
Review
"If Dale Carnegie were a Google engineer, this is often how he could have written the way to Win neighbors and impact humans. Cliff Nass indicates us how a lot we will know about humans through knowing how humans have interaction with computers."
-Chip Heath, coauthor of change and Made to Stick
"With the aid of actual experiments, instead of anecdotes or impressions, Clifford Nass makes use of people's interactions with desktops as a window into social lifestyles. The publication is stuffed with insights approximately an more and more vital a part of our lives."
-Steven Pinker, Harvard collage Professor of Psychology, Harvard college, and writer of ways the brain Works and The Stuff of Thought
"With attractive illustrations and compelling facts, Clifford Nass indicates how interactions with our such a lot complex machines display our so much primitive workings."
-Robert B. Cialdini, writer of impact: technology and Practice
"Nass and Yen serve up a wealth of sensible, mind-expanding insights. This unique ebook can help you think that afresh and lightly lead you to social suggestions that truly work."
-Paul Saffo, know-how Forecaster, determine Corporation
"The guy Who Lied to His machine is brilliantly available and may offer you leap forward insights in regards to the unmarried most vital mystery to luck in company and life-building larger relationships! This publication is a must-read for each chief in those turbulent times."
-Mark Thompson, coauthor of luck equipped to final and Now, construct an excellent Business!
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Extra info for The Man Who Lied to His Laptop: What Machines Teach Us About Human Relationships
Example text
Quantitative and Qualitative Observation… When making observations, scientists make sure they’re noting both quantitative and qualitative observations. “Qualitative” refers to a specific number. Holmes’ observation of the number of stairs that led to their apartment is an example of quantitative observation. Qualitative, on the other hand, refers to other characteristics that can be observed with our senses – things that have no way of being measured. Color, smell, taste or how something feels is an example of qualitative observation.
Especially with today’s technology, we have a sort of tunnel vision as we’re walking along with our headphones or cell phones. We actually get angry at interruptions, when it’s possible that the interruption could have been that very thing that might have saved our life.
If you’re writing a book, then try to takes notes with the idea of what you would write about. Keys to remembering… Pay attention by choice. We tend to only listen to things we’re interested in, so just make the choice to choose to remember. Use visualization: Create a picture in your mind of what you’re trying to remember Tie the new information to what you already know. This puts the idea in a “file” in your brain. Sherlock Holmes referred to the brain as the “attic” of knowledge. Make sure your “brain attic” is neat and orderly.
The Man Who Lied to His Laptop: What Machines Teach Us About Human Relationships by Clifford Nass, Corina Yen
by Richard
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