By Marco Guerzoni
ISBN-10: 3319019066
ISBN-13: 9783319019062
ISBN-10: 3319019074
ISBN-13: 9783319019079
This e-book is ready the background of product kind within the US car from the black Ford-T to hot-rodders and easy-riders as much as most modern traits. It makes a speciality of the twin constitution of automobile within the usa: on one hand, particularly few and big businesses generating automobiles that it seems that in achieving a level of marketplace strength via product differentiation, and however, a comparatively small area of interest marketplace with distinctive and smaller manufacturers providing forte gear to reinforce the functionality, visual appeal, and dealing with of autos. The e-book offers novel effects from an in-depth research with implications for either financial concept and the administration of product variety.
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Extra resources for Product Variety in Automotive Industry: Understanding Niche Markets in America
Example text
A caveat should be made. This index underestimates customisation for characteristics with high degree of variety and overestimates it for rigid characteristics. As the following analysis shows, this does not result to be a problem but on the contrary it will confirm the findings a fortiori. 5 shows the variable ranked by the index. A dichotomy in the variables clearly emerges. 6). On the other hand, characteristics defining comfort, safety, and entertainment show higher values. 87. Moreover, this group of variables showed also a high coefficient of variation.
8 showed are a very narrow group of products. 10 shows the number of firms selling products that change each characteristic. Results are similar besides small changes in ranking. In comparison with the other column, there is more variety in ‘‘specification’’ then in ‘‘performance’’ and more in ‘‘safety’’ then in ‘‘comfort-entertainment’’. However, the sharp dichotomy between the top three and the bottom two still holds. 61 Source SEMA. 10 Number of firms and products per characteristic Characteristic Number of Firm Number of products Exterior Performance Specification Interior Comfort entertainment Safety 145 105 84 30 25 23 936 654 730 460 190 270 Source SEMA.
For each trim NADA website provides 79 characteristics that define the vehicle. In every case, NADA organised the characteristic in nine groups (price, specification, safety, comfort, entertainment, performance, interior, exterior, warranty). All of the variables are in the data set, but, in the analysis, some of them were dropped for different reasons: some are tautological repetition of other variables like, for instance, the base MSRP,3 price and the base invoice price. g. g. power windows).
Product Variety in Automotive Industry: Understanding Niche Markets in America by Marco Guerzoni
by Thomas
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