By Michael Topic
ISBN-10: 007138877X
ISBN-13: 9780071388771
ISBN-10: 0071409629
ISBN-13: 9780071409629
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Extra info for Streaming Media Demystified (Mcgraw-Hill Telecom)
Example text
Advertisers had paid actors in some commercials a higher rate if their ads showed up on the Web. Advertisers didn’t want to be paying the talent unless they were buying the time. Some major industry players, such as Clear Channel Communications, have recently resumed streaming. Now they create Web-only advertising for their streams. The issue of what Web-streaming companies should pay for copyrighted music on the Web was the subject of a ruling, in February 2002, by the US Copyright Office. At the time of The Medium 25 writing, the decision has yet to be endorsed by the Library of Congress.
These problems will need to be resolved before video can reliably stream from handset to handset. However, rest assured that these are mere temporary technical obstacles. The range of mobile devices that already use streaming media is growing and will continue to grow. You can already buy a wristwatch that includes an MP3 (MPEG-2 Layer 3 audio compression) player, as well as a device that looks like a portable CD player, but can in reality store your entire music collection. MP3 players are also finding their way into mobile phone handsets.
Moore's law has held for over three decades so far. It may hold for another two decades. htm. 17 The Medium combination of cheap, powerful computing machinery, the invention of new digital media types, and the existence of broadband networks has made possible a new kind of medium superior to any that went before. Because it can both stream and be stored economically, it is a flexible medium suitable for many new applications. Many of these unique applications will be enumerated in this chapter, by way of illustration.
Streaming Media Demystified (Mcgraw-Hill Telecom) by Michael Topic
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