By Alan Axelrod
ISBN-10: 0814473350
ISBN-13: 9780814473351
Aristotle hardly ever misplaced an issue. Neither did Plator or Socrates. those recognized thinkers depended on the paintings of classical rhetoric - natural persuasion at its most sensible - to argue, convince, and win, each time. "Getting Your means each day" updates this strong self-discipline, exhibiting smooth readers tips to use them in any company or social scenario. Revealing functional strategies for construction effective and ecocnomic rapport, and reworking arguments from shouting fits into optimistic discussions, the publication is an enlightening and obtainable advisor for an individual who desires to get what they wish, extra frequently.
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Additional info for Getting Your Way Every Day: Mastering the Lost Art of Pure Persuasion
Sample text
While you are at the library, you might also check out the Readers’ Guide to Periodical Literature (New York: H. W. Wilson Company), which is available in almost all reference departments. This invaluable resource allows you to look up individual articles relevant to your field or even your individual company or institution. Your public library (or even the reception area of your place of business) may well have copies of relevant trade and professional journals. You should also consider personally subscribing to the most important journals.
Modern writers and speakers do not always feel it necessary to refute the opposition, at least not explicitly. They point out that including a refutation in an argument runs the risk of inadvertently promoting the opposition, just by giving it an airing. They also point out that many 42 GET READY TO WIN people respond unfavorably to what they perceive as a negative appeal—criticizing or attacking an opponent. It is true: Unintentionally promoting the opposition and leaving your readers or listeners with a negative message are significant risks of refutation.
Com), Yahoo! com). com). AUTOBIOGRAPHY AND COMMON SENSE Encyclopedic, professional, and other research is indispensable to many arguments, and it is a valuable adjunct to many others. Very often, though, your best ‘‘external’’ resources for invention are yourself, your own experience, and your own common sense and judgment. C H A P T E R 3 Lay It All Out An explanator y star t-up inventor y of communication strategies, tactics, and tools. H aving found your argument—what you want to persuade others of—you need next to decide how you will present the argument.
Getting Your Way Every Day: Mastering the Lost Art of Pure Persuasion by Alan Axelrod
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